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With Steiff, Only the Best Is Good Enough.

A Woman-Led Business, For More Than 140 Years
Without Margarete Steiff, the world might have turned out to be a very different place.

Born in a small town in southern Germany and plagued with a lifelong physical disability, Margarete faced surmountable obstacles right from her formative years, but went on to accomplish the impossible anyway. She managed to establish and solidify her brand in a single lifetime - one that continues to be recognized around the world today as the oldest premier teddy bear makers in the world. Click here for more on Margarete's story.

The EN71 & CE Mark
All Steiff toys with the CE Mark indicates conformity with health, safety, and environmental protection standards for products sold within the European Economic Area. Items that do not bear the CE mark are either collectors' or consumer articles - and are not recommended for play. As with all European toy brands, Steiff is also thoroughly tested to the compliance of EN71, arguably one of the most exacting international standards for toy safety in the world. The company follows up with regular independent testing by external laboratories as well, including the renowned TŰV Rheinland LGA, the leading test institute for toys in Germany.

The Steiff Purity Law
Steiff's Purity Law is a fixed component of its corporate culture and is the basis of trust its customers have bestowed upon them for generations. Click HERE to find out more about the constituents of the Steiff Purity Law - a seal that exists not just because the legislators specify it, but because they want to.  

The 'Button-in-Ear' - A Trademark of Quality
In 1904, Franz Steiff (the nephew of Margarete Steiff) was looking for a way to protect the brand from imitation. His great idea later became the epitome of quality and handiwork: a metal button in the ear as a protection label. Initially engraved with an elephant motif, the metal button soon evolved and became inseparable from the ear tag - and today, stands as a worldwide renowned trademark that is unique to Steiff; synonymous with quality, the richness of ideas and an entrepreneurial spirit.

Manufactured With the Best: Millimetre by Millimetre, Thread for Thread
In order to create something special and unique of lasting value, nothing less than the perfect 'ingredients' will do. Only the best fibres and fabrics are sourced and used - even woven fur, which is typically reserved for high-end fashion.

Couple with first-class craftsmanship that uses standard seam widths and a high stitch density unique only to Steiff products, A Steiff creation can, with care, last a lifetime. After all, a Steiff is more than plush; it is a companion for life. 

Steiff's Limited Edition & Classic Collections: Particularly Beautiful, Particularly Rare. 
Millimetre by millimetre, thread for thread: Steiff's Limited Edition & Classic Collection pieces are simply made to be the very best. From head to paw, only the highest quality of 'ingredients' are used - from the filling materials, buttons, eyes, and various accessories... to the most important feature of all, the coat. Since 2009, Steiff is proud to be the only plush toy manufacturer in the world with its own fabric factory. There, luxurious fabrics such as alpaca, mohair, and silk are made and subsequently used in the creation of these uniquely perfected specimens; allowing them full control and visibility in the production process of their items, from the start till the very end.

Steiff's Limited Edition and Classic Collection pieces are exclusively manufactured in Germany, and typically employs the use of luxury fabrics like alpaca and mohair in its manufacturing process. These fabrics are used to achieve ultra-realistic detaling that is durable and lustrous to the touch, creating an opulent keepsake that can be kept in the family and passed down as an heirloom from one generation to the next. 

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