Please note that The Better Toy Store may be described as ‘The Better Toy Store’, ‘Us’, or ‘We’ throughout the entirety of the Privacy Policy.

This Privacy Policy sets out how The Better Toy Store uses and protects any information that you give The Better Toy Store when you use this website. The Better Toy Store is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, you can be assured that it will only be used in accordance with this privacy statement. The Better Toy Store may change this policy from time to time by updating this page.

Please read the Privacy Policy of our website carefully. Your use of the website signifies your agreement to be bound by these terms. If at any time you do not agree with any element of this legally binding disclaimer, please stop using this website.

The Better Toy Store holds certain personal information on the customer, provided by the customer during their visit to the website: We do not hold sensitive financial information or card details of customers.

All information the customer (you) provides shall be used to precisely process orders and inform you of new products, newsletters, etc*. The Better Toy Store will under no circumstances give out any personal information to external organisations other than those who are facilitating the payment process/financial transactions and the service providers to the website. Information entered into a personal account will not be verified by The Better Toy Store. The accuracy of this information resides with the responsibility of the user/ account holder. We will not be held responsible for inaccuracies in personal information entered by a customer.

*Should you at any given time decide that you no longer want to receive information from The Better Toy Store, you can immediately cancel this service.

We may collect the following information:

  • Contact information such as Name, Email Address, Phone Numbers
  • Billing and Shipping Addresses
  • Other information such as references and interests

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. 

While the utmost care will be given to safeguard a user’s information, no method of electronic transmission or storage is 100% secure. Therefore, we cannot guarantee absolute security of your information. You can, however, play a role in protecting your information. Please safeguard your username and password and do not share them with others. If we receive instructions using your log-in information, we will consider that you have authorized the instructions.

Any information entered by a user and intended for public viewing within The Better Toy Store website remains the responsibility of the individual. We do not hold any responsibility for information provided by a user when Commenting on Our blog, or when Writing reviews.

To enhance your shopping experience at, we and our third-party authorized agents use cookies, small data files that we store on your computer’s hard drive or Web beacons (electronic images that allow us to count users who have accessed particular content and to access certain cookies) to collect aggregate data. You can find more information about cookies and how they work HERE. Some cookies we use are necessary to enable you to navigate the Website and use features such as registering or creating and logging in your account. We also use cookies to gather and record information about choices you make on the Website and to allow us to tailor to Our visitors. They simply enable us to keep track of your shopping experience and your order as you shop our site. 

The cookies we may use on our Site include:

Necessary Cookies: These cookies are necessary for the Website to function and cannot be switched off in our system. These cookies are usually only set in response to actions made by you which include a request for services, such as setting your privacy preferences or logging into your account.

Analytic Cookies: These cookies allow us to visit and traffic sources so we can measure and improve the performance of the Website. They help us to know which pages are the most and least popular and see how visitors move around the Website. These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile or your interests and show you relevant adverts on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising. 

Session Cookies: These temporary cookies expire and are automatically erased whenever you close your browser window. We use session cookies to grant our users access to content and to enable actions they must be logged in to do. For example, uses session cookies in order to save your shopping bag information so that you can browse from page to page without losing that information. When shopping, we recommend you use a cookie-enabled browser in order to avoid having to constantly reenter information.

Persistent Cookies: These usually have an expiration date in the distant future and remain in your browser until they expire or you manually delete them. We use persistent cookies to better understand usage patterns so we can improve the site for our customers. For example, we may use a persistent cookie to associate you with your user account or to remember your choices on the Site, but this only works when cookies on our site are enabled. Cookies also enable us to monitor and maintain information about your use of our site. The information we retrieve assists us with tracking your order, improving our site design, products, services, contests, promotions and overall shopping experience.

Third-Party Cookies: We permit limited third parties to place cookies through the Site to provide us with better insights into the use of the Site or user demographics or to provide relevant advertising to you. These third parties may collect information about a consumer’s online activities over time and across different websites when he or she uses our website. For example, we may utilize Google Analytics to analyze usage patterns of the Site. Google Analytics generates a cookie to capture information about your use of the Site which Google uses to compile reports on website activity for us and to provide other related services. Google may use a portion of your IP address to identify their cookie, but this may or may not be associated with any other data held by Google.

We may also permit third party service providers to place cookies through our Site to perform analytic or marketing functions. We do not control the use of such third party cookies or the resulting information and we are not responsible for any actions or policies of such third parties. Your use of our Site will be deemed to be your consent to the placement of cookies on your computer or other device. If you prefer not to receive cookies through our Site, you can set your browser to either reject all cookies, to allow only “trusted” websites to set them, or to accept only those cookies from those sites you are currently on. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our Site and use it. By using this website, you agree that we can place cookies on your computer or device as explained above. However, you can control and manage cookies in various ways. If you refuse cookies, this may limit system performance and may even cause certain features of the Site to malfunction or not to work at all. 

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you must note that we do not have any control over that other websites, and are not responsible for the protection and privacy of any information which you provide whilst visiting such sites. All other sites other than our own are not governed by this privacy statement.

The Better Toy Store reserves the right, at its sole discretion, to change, modify, add or remove any portion of or these Policies, in whole or in part, at any time. Changes to these Policies will be effective when posted. You agree to review these Policies periodically to be aware of any changes. Your continued use of after any changes to these Policies are posted will be considered acceptance of those changes.

This Privacy Policy is effective as of 1 May 2023.