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“Sometimes, the smallest things take up the most room in your heart.”
– Winnie The Pooh

This silly ol’ bear might be goofy, cuddly, and perhaps even a little clumsy sometimes, but there is nothing trivial about his genuine love and affection for the ones around him.

It is going to be a massive month for the residents of Hundred Acre Wood this October: Winnie The Pooh and his loving friends turn a whopping 90 years old, and Steiff rises to the occasion once more with a brand new release of A.A. Milne’s affable characters.

It’s not quite hard to see why Steiff has released at least four different versions of Pooh Bears to date: Since its first collection of stories was launched in 1926, there has never been another character in the world of children’s literature that has given us quite as much soul as Winnie (and friends!). This good-natured bear has touched the hearts of millions worldwide with his humbling wisdom and profound advice, his words often turning into unintentional inspiration for all of us regardless of language, culture, or generation.

This year, Steiff’s 90th Anniversary Winnie The Pooh stands at 20cm tall and comes embedded with a musical box, which allows you to play its lilting theme song at just a crank of a turn key. Sewn from sumptuous, blonde mohair with matching wool felt paws, Winnie’s eyes glisten above his sweet hand stitched nose; with wee lil cupped ears and a red, brass-buttoned waistcoat to complete his signature look.

Musical Winnie the Pooh is a Worldwide Limited Edition of just 2000 pieces – a must-have for all Steiff and A.A. Milne devotees. Tigger and Eeyore accompany him on his Steiff journey this release; and with this trio on hand, you can be sure grand adventures are about to begin… …


“For some reason, I’m always getting forgotten.”
– Eeyore

Remember when Eeyore thought everyone forgot his birthday? Well, now that he’s turning a ceremonious 90, you can be sure no one will!

Eeyore may be a chronically depressed donkey, but he is everyone’s beloved chronically depressed donkey. His perpetual downtrodden-ness is endearing, genial, almost winsome even; and it’s hard not to fall in love with his morose ways.

Steiff’s Eeyore perfectly encapsulates this charming chap’s perpetual state of silent thoughtfulness. Crafted from premium blue mohair and standing at 22 cm in size, he is available as a worldwide limited edition piece of only 2,000 pieces.


“Once in a while, someone amazing comes along and here I am.”
– Tigger

Indeed, Tigger!

Boisterous and exuberant, Tigger is wonderful and one-of-a-kind at Hundred Acre Wood. He eagerly shares his enthusiasm with others—whether they want him to or not; and spreads confetti and energy wherever he goes.

Crouched on all fours and ever ready to bounce off for a good adventure, Steiff’s Tigger measures 19cm, and is crafted from the finest black and yellow mohair. Like the rest of his pals, he is available as a worldwide limited edition piece of only 2,000 pieces; completing Steiff’s 90th Anniversary commemorative set of A.A. Milne’s characters.

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