PLAY VALUE / Toys That Teach
Our numerous Award-Winning toys attest to their strong play value. A lot of the toys we choose are not only age-appropriate but are also open-ended, allowing a different facet of play as the child grows and changes in ability and interest. Toys are tools that help children learn about themselves and the world around them, and therefore, we believe it is important to invest in play things that will stand the test of time. The best toys are those with little suggestion to method or purpose of play but allow children to freely create anything that is fuelled by their imagination alone.
DESIGN / Toys That Inspire
We believe a child exposed to Beauty will in turn appreciate and respond to all things beautiful. Learning to appreciate Beauty is fundamental to a gentler, and kinder existence. Our toys must thus not only be educational and well-made – but also beautiful. Toys that stimulate the child’s innate sense of symmetry and aesthetics are also the ones that will most likely be picked up and played with. Captivating colours, interesting textures and pleasing form are the qualities in a toy that must first be satisfied before they can pass muster. Classic and timeless toys that have withstood the test of time are our favourites.
A thing of beauty is indeed a joy forever.